Want to discuss a project now? Please call
020 8546 4165 for a no obligation chat.

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Want to discuss a project now? Please call
020 8546 4165 for a no obligation chat.

DO YOU STILL NEED A BUSINESS CARD IN 2015?  |  To deny the card’s power would be foolish

FEBRUARY 2015

Some people say business cards are finished. Claiming that Internet tools such as LinkedIn and other networking applications have made them unnecessary, they say business cards are out-of-date and not valuable in today’s business environment.

But this isn’t true.

Although, as a company which has extensive knowledge and experience of the web, we know how powerful it can be, just as you do. To deny the card’s power would be foolish.

The web hasn’t taken the place of business cards, it’s just changed how they are used.

Smart phones are more than capable of being used to share contact information, but they can’t help when it comes to introducing a brand to a potential client. This is where the business card comes into its own.

Not only are they a visual representation of your brand, but they also provide engagement and a physical exchange that neither LinkedIn nor your website can fulfil.

Business cards reflect who your business is. A card provides prospects with an idea of what you’re capable of. When it comes to cost, the production and printing of business cards is affordable and relatively low, but one that delivers excellent benefits. An opportunity to make a statement.

Do we have any tips about the best performing business cards? Yes we do. Business cards with an image are more likely to be more memorable than those that without. You may want to add an image of yourself or your product. Picture cards get noticed! Adding a tagline will also add value.

Your business card should reflect what you do and what you offer. Brown Graphics are always here to help you to deliver the right impression, whether it’s in print or on the web.

 

Click on the thumbnails below to see some great examples of business cards that we've designed for our clients.

The web hasn't taken the place of business cards, it's just changed how they're used.

The web hasn't taken the place of business cards, it's just changed how they're used.

Business cards with an image are likely to be more memorable than those without.

GRAPHIC DESIGN B.C.  |  Creating artwork before the computer age was a completely different affair

SEPTEMBER 2014

Not many people reading this would remember Letraset, but this simple – yet revolutionary – dry-transfer product subliminally instilled in me a deep regard for letterforms and typography.

You see, my father was what was called a “Commercial Artist” back in the day – what we would now call a “Graphic Designer”. And although his trade might have seemed simpler in the 1960s and 1970s, you need to know that what a whole team of designers, paste-up artists, typesetters, and more, achieved with a sharp scalpel, coloured film and a very big camera – over the course of days or weeks – can now be assembled on a single screen and prepared for output to a myriad of viewing devices or media, both on screen and in print. All this can now be done by one individual.

Letraset fascinated me. I started playing with it when I was about two years old, when my father brought some sheets home, and I continued to create “wordscapes” until I could write by hand.

The process was straightforward enough. Letraset was a plastic sheet of black type that worked like a kid’s transfer: you aligned the dotted lines on the Letraset sheet to a line ruled on your advert and rubbed the type with a pencil to transfer the individual letter – or glyph – to your paper. It’s tricky to align and space type by hand – if you were out by a millimetre or two you had to scrape the letter off with your scalpel and start again.

Studios needed a library of Letraset sheets in different fonts and sizes to get through any typical day. Production could be held up for an hour because there were no more Es, for example, on the sheet (all used up in the previous day’s work) but such was life in the world of commercial art and my father’s business couldn’t live without Letraset. However, Letraset’s glory days were done and dusted by the end of the 1980s.

When computers entered the industry, fonts became available to designers through QuarkXPress (released in 1987) and Adobe Illustrator (released in 1988). With the embrace of graphic software, the process of creating ads became expedient and the name of our business changed seamlessly from commercial art to Graphic Design. The fonts that came with the Adobe software were luxurious in number compared to word processing software, which offered about four typefaces. The Adobe Type Library became available on CD shortly after and when you bought the CD you purchased the license to use the fonts commercially.

Finally, Adobe's InDesign launched in 1999, launching a strong fightback against QuarkXPress. InDesign has been my preferred layout program ever since.

There were a few manufacturers of dry-transfer lettering, but Letraset  – a British company – was king.

Although limited by today’s standards, Letraset had a comparatively wide selection of display faces from which to choose.

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